internal
Team

Team structure

  • Delegate roles, not tasks

  • Founder burnout kills businesses, hire at least a support person

Departments

Product

What to build and how it should function ($1mill ARR)

Design

Works with product / eng to define how new features should look and how users interact

First hire UX designer

Eng

Builds the product and makes sure it is running

Done by Evan

Marketing

Generating and converting inbound leads

  • Marketing strategy
  • Business

Hire IC with experinece implementing marketing strategies

Sales

Brings in qualified leads and closes deals

SDR (Sales development rep) BDR (Business development rep) AE (Account executive)

First hire: AE who qualifies own leads

  1. Support

Customer support rep

  1. Customer success

Help customers stick around

Customer support manager

  1. HR

Compliance, payroll people ops

HR operations manager ()

  1. Legal

Legal responsibilties outsourced

  1. Finance

Outsourced to bookkeeper / accountant

Hiring plan

  • Track time for a week / two

  • Group tasks into departments

  • Which tasks am I bad and what can other people do better

  • What do I not like doing?

  • What can I stop doing?

  • What can I hand off to a current team member?

  • Support is usually an early hire

  • Followed by sales / marketing

Look for generalists who can fill 2+ roles until 20+ employees

Combos:

  1. Customer success + Account Executive (with warm inbound leads)
  2. Customer success + customer support
  3. Product manager + designer
  4. Eng + PM
  5. Marketing
  6. Operations (legal + finance + HR)